If your product or business operations wrestle with dense information or complex workflows, I can help make them clear, efficient, accessible, and measurable.

About me

I am a Content Designer and AI Implementation Strategist (EN/ES) who builds clear, accessible product experiences. My strategy and design work is rooted in hands-on writing. I started as a content and copywriter, and I still write every day. Craft at the sentence level informs the structures I design, from information architecture to AI agent implementation.

I thrive in ambiguity and ship in increments. I pair systems thinking with empathetic language so users can find what they need and complete tasks with confidence.

    • Web content writing: service pages, program pages, FAQs, and long-form articles that teach and guide

    • UX writing: labels, CTAs, error and empty states, helper text, and onboarding

    • Copywriting: headlines, landing pages, and campaign narratives that move people to act

    • Bilingual writing (EN/ES): transcreation that keeps intent, tone, and cultural nuance intact

    These writing skills shape my strategy and design decisions. They guide how I audit content, define IA and taxonomies, set plain-language and accessibility standards, and create reusable templates that teams can scale.

  • Audit → Structure → Language → Validate.
    I inventory content and data, model the IA and content types, apply plain-language UX writing in English and Spanish, and validate with analytics, experiments, and user feedback. I collaborate with UX, engineering, and SMEs, and I document decisions so others can reuse the playbook.

    I’m also curious, collaborative, and biased toward action. I take ownership, adapt quickly, and practice intellectual humility, letting evidence and users shape decisions. I care about inclusive language, ethical impact, and a sense of play, while building systems that make good choices the default.

    • Writing foundation: content writing, UX writing, and persuasive copy across web and campaigns

    • AI/LLM Knowledge: Experimenting, building, and improvising AI implementation strategies.

    • Content Strategy: IA and taxonomy, content modeling, governance, and measurement

    • Content Design: patterns for headings, summaries, forms, error and empty states, and task-first CTAs

    • Accessibility: WCAG-aligned structure, readability, alt text and link purpose

    • Experimentation: baselines, hypotheses, and lightweight A/B tests

  • I am actively learning how AI and ML can strengthen content work. Lately I have been exploring and building AI agents with built-in skills for different business operations. I also use modern tools to cluster topics, propose taxonomies, draft plain-language variants, and generate accessibility helpers such as alt text suggestions and link-purpose checks. I also prototype content linting rules, summarize stakeholder interviews, and explore quick A/B copy ideas, always with human review, ethical guardrails, and measurable validation.